Archive for August, 2006

When branding works

Friday, August 4th, 2006

We went out of town last weekend. On the drive I saw a billboard like the one on the left.
This simple billboard communicated a whole mess of information. In two words and one logo. There were no pictures of hamburgers, fries, shakes or anything else. Just the logo. But from this simple communication I knew they were just off the next exit.
This has got to be the cleanest execution of a branding message ever.

Keeping in touch

Wednesday, August 2nd, 2006

Is it just me.. or does anyone else find this hot?
I’m only troubled that it’ll probably take years before this shows up as something you can actually use. *sigh*
Ohh, found sexy video demo on youtube.