When branding works

We went out of town last weekend. On the drive I saw a billboard like the one on the left.
This simple billboard communicated a whole mess of information. In two words and one logo. There were no pictures of hamburgers, fries, shakes or anything else. Just the logo. But from this simple communication I knew they were just off the next exit.
This has got to be the cleanest execution of a branding message ever.

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