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When I interviewed at my current job (many many years ago) one of the interviewers asked me what I thought about ads. I told her I thought ads were evil, but a necessary evil. I still stand by that statement. Though I’m trying to modify how evil I think they are.
It’s hard to work with ads everyday and still believe they’re evil. They don’t seem evil. I work hard to make them work.. therefore if they’re evil I’m an evil minion. It’s not a comfortable place to be. **

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We went out of town last weekend. On the drive I saw a billboard like the one on the left.
This simple billboard communicated a whole mess of information. In two words and one logo. There were no pictures of hamburgers, fries, shakes or anything else. Just the logo. But from this simple communication I knew they were just off the next exit.
This has got to be the cleanest execution of a branding message ever.

Figuring out how to make readers write all the content and pay for it.