{"id":2003,"date":"2006-08-04T08:22:56","date_gmt":"2006-08-04T15:22:56","guid":{"rendered":"http:\/\/www.fibergeek.com\/resultstypical\/?p=2003"},"modified":"2006-08-04T08:22:56","modified_gmt":"2006-08-04T15:22:56","slug":"when-branding-works","status":"publish","type":"post","link":"https:\/\/www.fibergeek.com\/resultstypical\/geeked\/when-branding-works\/2003\/","title":{"rendered":"When branding works"},"content":{"rendered":"<p><a href=\"http:\/\/www.fibergeek.com\/wp-content\/uploads\/2006\/08\/logo_mcdonalds.gif\" rel=\"lightbox[2003]\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.fibergeek.com\/wp-content\/uploads\/2006\/08\/logo_mcdonalds.gif\" alt=\"\" title=\"logo_mcdonalds\" width=\"510\" height=\"317\" class=\"alignleft size-full wp-image-25\" \/><\/a>We went out of town last weekend.  On the drive I saw a billboard like the one on the left.<br \/>\nThis simple billboard communicated a whole mess of information.  In two words and one logo.  There were no pictures of hamburgers, fries, shakes or anything else.  Just the logo.  But from this simple communication I knew they were just off the next exit.<br \/>\nThis has got to be the cleanest execution of a branding message ever.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We went out of town last weekend. On the drive I saw a billboard like the one on the left. This simple billboard communicated a whole mess of information. In two words and one logo. There were no pictures of hamburgers, fries, shakes or anything else. Just the logo. But from this simple communication I [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"wprm-recipe-roundup-name":[],"wprm-recipe-roundup-description":[],"footnotes":""},"categories":[76],"tags":[],"class_list":["post-2003","post","type-post","status-publish","format-standard","hentry","category-geeked"],"_links":{"self":[{"href":"https:\/\/www.fibergeek.com\/resultstypical\/wp-json\/wp\/v2\/posts\/2003","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.fibergeek.com\/resultstypical\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.fibergeek.com\/resultstypical\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.fibergeek.com\/resultstypical\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.fibergeek.com\/resultstypical\/wp-json\/wp\/v2\/comments?post=2003"}],"version-history":[{"count":0,"href":"https:\/\/www.fibergeek.com\/resultstypical\/wp-json\/wp\/v2\/posts\/2003\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.fibergeek.com\/resultstypical\/wp-json\/wp\/v2\/media?parent=2003"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.fibergeek.com\/resultstypical\/wp-json\/wp\/v2\/categories?post=2003"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.fibergeek.com\/resultstypical\/wp-json\/wp\/v2\/tags?post=2003"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}